Give the Audience Member a Story to Tell

…the language we use when describing our past experience impacts both the character of our memories and our ability to recall them. By giving the audience language with which they can describe their time in the concert hall, we shape stories they tell, thus their very memories….

Read More
Jacob Schnitzer
Searing a Visceral Memory

…someone must take responsibility for building a complete experience that is imbued with cultural, emotional, and visceral power. It will not happen by accident.

Somewhere deep inside every work of art is a capacity to imprint itself on the very being of the beholder. If you understand that latent power, then you can begin. Consider your story carefully. Be truthful. And tell it with every tool you’ve got.

Read More
Jacob Schnitzer
The Medium is the Message

…live concerts are not the only medium by which we can transmit musical ideas that carry experiential power. What if we questioned the fundamental assumption that musical organizations exist to give concerts and substituted it with the deeper truth that musical organizations exist to share musical experiences?

Read More
Jacob Schnitzer
On Asking “Why Art?”

…the question I’m asking in “Why Art?” is much more specific than that. One could drill down in the particular by asking the question in longform: “Why are we sharing this art, with this group of people, at this time and place?”

Read More
Jacob Schnitzer
Prologue to this Blog

My name is Jacob Schnitzer and I am a conductor, composer, curator, and producer. This is my blog/newsletter in which I will publicly grapple for a Reimagination of the cultural output we create as as performing artists, curators, and producers of classical music; in other words, What Happens Next?

Read More
Jacob Schnitzer